Privacy policy

Besoon (“we”, “us”, “our”) is operated by Yiwu Haoyang Daily Necessities Co., Ltd., a company registered in Zhejiang, China. This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you visit https://www.besoon.us/ (the “Site”) and purchase products from us.

Effective Date: April 28, 2026

1. Company and Contact Information

Full Legal Name: Yiwu Haoyang Daily Necessities Co., Ltd.

Registered Address: 1st Floor, Unit 3, Building 7, Area 1, Machatang, Niansanli Street, Yiwu City, Jinhua, Zhejiang Province, China

Postal Code: 322013

Unified Social Credit Code: 91330782MA8G60J936

Contact Phone: +86-151-5890-5812

Contact Email: support@besoon.us

Website: https://www.besoon.us/

2. Personal Information We Collect

We only collect information necessary to operate our business and provide our services:

Identity Information: Full name, billing/shipping address, phone number, email address
Order Information: Products purchased, order history, shipping details, payment confirmation
Account Information: Username, password (encrypted), account preferences
Technical Information: IP address, browser type, device information, pages visited, time on site, referring URLs
Cookies and Tracking: See Section 7 for details

We do not collect sensitive personal data (government ID, financial account numbers, health information) unless you explicitly provide it and it is required for order fulfillment.

3. How We Use Your Information

We use your personal information only for:

Processing and fulfilling your orders (shipping, billing, customer service)
Creating and managing your account
Communicating with you about orders, updates, or support
Improving our Site, products, and customer experience
Preventing fraud, unauthorized transactions, and security risks
Sending marketing emails (only with your explicit consent; you may unsubscribe anytime by clicking the "unsubscribe" link in our emails)

We do not sell, rent, or lease your personal information to third parties for commercial purposes.

4. Sharing Your Information

We may share your information only as necessary:

Service Providers: Shipping carriers (e.g., DHL, FedEx), payment processors (e.g., PayPal, Stripe), IT support, and analytics tools (e.g., Google Analytics) – all bound by data protection agreements requiring them to protect your information
Legal Requirements: To comply with laws, regulations, or legal requests; to protect our legal rights or public safety
Business Transfer: In connection with a merger, acquisition, or sale of assets (you will be notified via email or prominent notice on our Site at least 30 days before the transfer)

We do not share your personal data with third-party advertisers without your consent.

5. Data Retention

We retain your personal information only as long as necessary:

Order and billing data: Retained for tax, accounting, and legal purposes (typically 7 years)
Account data: Retained until you request deletion
Marketing data: Retained until you unsubscribe or withdraw consent
Technical/log data: Retained for 3 months for security and analytics

6. Data Security

We take reasonable and industry-standard measures to protect your personal information:

HTTPS encryption across the entire Site
Secure payment processing via PCI‑DSS compliant providers
Password encryption and access controls
Regular security updates and vulnerability scans

No electronic storage or transmission is 100% secure. We cannot guarantee absolute security of your data, but we will notify you promptly in case of a data breach that may affect your rights.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience:

Essential Cookies: Required for site functionality (login, cart, checkout) – cannot be disabled without affecting site performance
Analytics Cookies: Google Analytics (anonymous, for traffic/behavior analysis) – you can opt out via Google's Ads Settings
Advertising Cookies: Google Ads (only if you consent; for relevant ads) – you can opt out via Google's Ads Settings

You may disable non-essential cookies in your browser settings. For more information, visit our Cookie Policy page.

8. International Data Transfers

Our company is located in China. Your personal information may be transferred to and processed in China. We ensure appropriate safeguards are in place to protect your data in compliance with applicable laws:

For EU customers: We use Standard Contractual Clauses (SCCs) approved by the European Commission
For California residents: We comply with the California Consumer Privacy Act (CCPA)
For other regions: We follow industry best practices for cross-border data transfers

9. Your Rights

Depending on your location, you may have the right to:

Access, correct, or update your personal information
Request deletion of your account or personal data
Withdraw consent for marketing emails
Request data portability (receive your data in a structured, commonly used format)
Lodge a complaint with a data protection authority

To exercise any right:

Send an email to support@besoon.us with "Data Request" in the subject line
Include your full name, email address, order number (if applicable), and specific request
We will respond to your request within 30 days of receipt

10. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal data we collect, use, and share
Right to request deletion of your personal data
Right to opt out of "sharing" for cross‑context behavioral advertising (we do not share without consent)
Non‑discrimination for exercising CCPA rights

To exercise your CCPA rights, contact us at support@besoon.us with "CCPA Request" in the subject line.

11. Children’s Privacy

Our Site is intended for users aged 18 and older. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal data, contact us immediately at support@besoon.us and we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date." Your continued use of the Site after changes are posted constitutes acceptance of the revised policy. We will notify you of significant changes via email or prominent notice on our Site.